Brand Tool Kit

About

First and foremost, I designed a logo and style guide for my personal brand.

What I strive to maintain is consistency across different platforms. Elements such as colour, level of detail, and typeface remain relatively consistent across my personal website, LinkedIn account, and other channels.

However, as one of my tutors in another class pointed out, it is imperative not to conflate personal branding aesthetics with the design language required by a project. Therefore, having different visual styles within my projects is not a sign of inconsistency but rather a demonstration of my flexibility as a designer.